DISTRIBUTION / ROUTE-TO- MARKET
- Define process by channel – traditional trade, modern trade, e-commerce & D2C.
- Channel specific requirements / processes.
- Combo / Kitting.
- Single piece handling for D2C.
- Made to order vs Made to stock.
- Determine number of warehouses, locations, size, linkage to demand points.
- Rerun periodically to reflect revised demand and supply trends.
- Warehouse layout for maximizing space utilization and put away & picking efficiency.
- Route optimization – Minimize usage.
- Rate optimization – Sourcing strategy / Reverse Auction / Negotiations.